Do you realise how much time your business wastes on double data entry?

As business's have become increasingly tech savvy in recent times many have harnessed the benefits of database technology for their respective business needs. Database uses might include customer contact details, parts catalogues, event management and training courses just to name a few.

Never before has it been so simple to enter and retrieve the data that you need when you need it, but what happens when you need to export your data for alternative uses? For example the layout of a publication or website.

Typically it requires exporting the database in some format so a graphic designer can repurpose your data to suit a particular layout or application. Once separated from the database, your data is very pliable, it can be edited, tweaked or re-sorted. This is OK in most instances, but what if you update your database? Usually your graphic designer will have to replace the old data and then remember to edit, tweak or re-sort the data again. This all takes time, and therefore money, even more so depending on how large your publication will be.

What if there was a way to access data directly from your database without the designer having to edit your valuable data? Your publication or website would remain in sync with your database and therefore reduce the time required to keep your publications or website updated with your latest product information or prices.

We won't bore you with the techincal details, however Effigy Creative specialise in harnessing XML to facilitate data integration across multiple mediums, saving you time, money and frustration. Check out our gallery for some examples of recent data integration projects.

If you have an upcoming project that requires synchronisation of information from your database, contact Effigy Creative for a no obligation assessment, and saveyourself some time and money.

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