| About the Hexaform |
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Effigy Creative's Hexaform™ approach allows us to perform and judge ourselves by our guiding statement of ‘Always Thinking' throughout the complete branding process. Being able to Discover, Survey, Gather, Develop, Deliver and Measure allows us to respond systematically to every assignment. Our work samples confirm that this approach is successful and we look forward to showing you how we adopt this process to your project. We hope that our approach satisfies your requirements to take our relationship to the next stage. 1DISCOVER - Learn, question and gather the facts. Describe all of the things that could cause problems if the project is not handled properly. 2SURVEY - Investigate and research the discoveries above address each problem to create an an outcome vision. 3GATHER - Collect the neccessary information, resources and personel to make the outcome vision a reality. 4DEVELOP - Break the outcome vision into a step-by-step process, order it by logically and allocate responsibility to the available resources. 5DELIVER - Identify the tangible and intangible by-products of the outcome vision. 6MEASURE - Measure each stage to see if each could be improved, add any findings to the master hexaform to continually improve the process.
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